Set the foundation: categories, hours, and inventory signals
For retail in Las Vegas, accuracy and completeness strongly influence discovery. Select the most accurate primary category and add specific secondaries that reflect your actual inventory. Keep hours updated for weekends and events, and enable messaging if your team can respond quickly.
- Primary category: Tobacco shop
- Secondary: Vaporizer store, Cigar shop
- Attributes: In-store shopping, Curbside pickup, Wheelchair accessible entrance
Inventory cues that matter
Add product highlights for rolling papers, vapes, glassware, and accessories. Upload shelf photos monthly to signal freshness and breadth. Use seasonal posts for promotions during conferences and major events.
Citations and NAP consistency
Align your name, address, and phone across your website and major directories. In a tourist-heavy market, directions matter—embed a map, list nearby landmarks, and confirm your pin location on GBP.
- Audit key directories quarterly
- Use a local phone number with call tracking if needed
- Standardize suite numbers and abbreviations
Reviews that drive local trust
Ask customers to mention specific products or brands and the neighborhood. Respond to negative feedback within 24 hours. Highlight review snippets on your homepage and location page to reinforce credibility.
- Target steady review velocity: 8 to 12 per month
- QR code by the register with a short URL
- Incentivize staff for verified reviews (non-monetary)
Competitive gap analysis with AI
Use AI-assisted tools to compare your listing against top performers near The Strip and in Spring Valley. Identify missing attributes, weak categories, and photo deficits. Close the gaps in weekly sprints.
Get your free AI MapScan at MapScan.ai.